Guðbjörg Andrea Jónsdóttir

Guðbjörg Andrea Jónsdóttir graduated with a BA in Psychology from the University of Iceland in 1984 and MSc in Social Psychology from the London School of Economics in 1986 and a PhD in Social Psychology from the same school in 2004. From 2010 she has been Director of the Social Science Research Institute at the University of Iceland. Prior to that she was Research Director with Gallup in Iceland for five years and Director of Research and Development for Reykjavik School Distric for eight years where she was responsible for educational research and evaluation and for computerizing primary and lower secondary schools in Reykjavik. Her main research areas are methodology and public opinion, in particular context and order effects in social surveys, wording of questions, mode effects and response rate.

Since 1990 Dr. Jónsdóttir has supervised a number of research projects on public opinion, attitudes and values, on pay equity, working conditions and job satisfaction both within the private and public sectors and for various labour organisations; on unemployment and well-being of unemployed people, disabled people and other underprivileged groups; and on pupil and parents’ satisfaction in compulsory schools, educational attainment and drop-out from upper secondary schools and surveys on student satisfaction at the university level.